Over the last two decades, Douglas Vermeeren has conducted extensive firsthand research into the lives of the world's top achievers. He has the success strategies of top business leaders from Nike, Reebok, Fruit of the Loom, FedEx, KFC, United Airlines, Microsoft, Disney, and others to share with you. ABC television and FOX Business refer to him as the Modern Day Napoleon Hill. He has authored 3 books in the Guerrilla Marketing Series and is the CEO of Entrepreneur of Influence. He is a regular featured expert on FOX, CNN, ABC, NBC, CTV, CBC, The Huffington Post, NY Daily News, and others.
Some business gurus are telling people that they need to develop their Highest Value or most valuable skills.That part is right! You need to focus on the skill that will give you the highest return on your efforts.
What they got wrong is that they are teaching that it is sales. Sales is important, but it's not the first step.
Your network is. You can’t sell unless you have someone to sell to. And the level of your network will determine the level of the people who you get to sell to. Lastly I would also suggest that sales is not the most valuable thing your network could offer you either. You will find that networking to sell is the weakest kind of networking. Instead, network to find more valuable things. Most of the time in life and business your highest value skills and assets are things that will give you long term returns not a short term sale or commission.
Here are 4 to think about:1 - Support and resources
Who in your network can help you with the things you need to grow your business. This can be education and mentorship, financial support, help implementing systems or even introductions to other people. There is truth to the russian proverb which states, “It is better to have a 100 friends than 1000 rubles.”2 - Opportunities
Most of the big opportunities in my life have come through other people. Some of these opportunities have been to attend or speak at big events, become involved in excellent investment opportunities or attend high level events or meet celebrities. Recently one of my contacts in the UK invited me to have tea at Kensington Palace with the Royals and attend ASCOT. Your best opportunities in life will come through those you know.3 - Team members or business systems
At high level networking events it is not uncommon to meet people with specialized skillset who are very successful at what they do. These opportunities are fantastic occasions to find people, services or systems that you can use to strengthen your own business.4 - Customers (but not in the way you think)
Low level networkers look for single individual customers — you need to look for people to collaborate with that have large groups of your customers.
Again sales is an important skill, but it isn’t the one that will create the most wealth or success for you. The skill you need to develop is your ability to build a higher level network.
Hope this is helpful.
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